Jasmin Heinen

Jasmin Heinen is a Germany-based equine professional and the founder of Equus – Concept Training & Therapy, based in Mülheim an der Ruhr. She works in the field of horse-assisted coaching, equine training concepts, and therapeutic horse-based development programs, combining horsemanship with coaching and personal development approaches.

Her work focuses on pferdegestütztes Coaching (equine-assisted coaching), where horses are used as partners in human development processes to improve communication, leadership, and emotional awareness. Alongside coaching work, her background includes extensive experience in human resources, consulting, and management, which she integrates into her equine-assisted programs.

Through her Equus concept, she offers structured coaching and training formats that combine practical horse interaction, behavioural observation, and guided reflection, aimed at both personal growth and team development. Her approach is rooted in communication, awareness, and experiential learning with horses.

She operates primarily in Germany and is positioned within the equine-assisted coaching and therapy sector rather than competitive equestrian sport coaching.